Opening argument. Two or three sentences that set the problem.
The view we take, and why the usual response fails.
What we would do next, in brief, with a link to the relevant service.
Page modules
Named units used on this wireframe. Each unit has one interaction type. Working notes are not shown here.
How to read these units
Six types. If a rectangle cannot be named from this list, it is a random box.
- An action: Send, Accept, Clear filters, Search submit, header Contact. Outlined control. Never a content-page link except header Contact.
- Text link Navigate: See our work, All thinking, situations, breadcrumbs, footer, mega-nav strands.
- Card Whole unit is a hit area to one destination page. Solid box. Title plus support line.
- Tag Small linked label. One dimension, max three. Not a filter.
- Filter Toggle on a listing. Button, not a link. Selected uses .on.
- Static Not clickable. Dashed box: logos, metrics, CIVD, form fields, video, empty message.
Chrome
Mega-nav hub and strands
Text link
Triangle laid flat. Hub title with chevron, strand, keyword subtitle. Not cards.
Growth Strategy
Where and how you grow
Breadcrumb
Text link
Ancestors link. Current page is text. Every page except Home.
Cookie bar
Accept dismisses. Cookie policy is the text link, not the button.
Heroes and bands
Hero CTA pair
Primary Button plus secondary Text link. Header Contact is the same Button.
Closing CTA band
Last enquire on the page. Careers uses Work for us.
Tell us about your growth challenge
Metric box
Static
A number the deck already gives. Not a card. Not clickable.
3xEBITDA return
4 wksData audit
6 wksFirst agents
Cards
Service card
Card
Buyable service. Grey fill, no image. Whole card goes to the service page.
Theme card
Card
Expertise problem. Same shape as a Service card. Hub only. Not a nav item.
Case card
Card
Proof. Image placeholder, client, one-line result. Whole card goes to the case.
Article card
Card
Short thinking. No grey fill, no image. Do not reuse the Service card class.
Role card
Card
Open role. Same shape as a Service card.
Triangle tile
Card
Pillar, not a service. Three tiles. Links to the pillar page or in-page anchor. Not a Service card.
Lists and locators
Page tag
Tag
One dimension, max three. Linked. Service pages show expertise. Cases show services. Not a filter.
Filter bar
Filter
Toggle a listing. Button, not a span or a link. More filters is also a Filter.
Situations list
Text link
Prospect language in. Links on the services hub. On a service page the three lines are static text.
Row of text links
Text link
Names only. Home Growth problems we know best. Not cards, not tags.
Related list
Text link
Compact related thinking or search hits. Title left, type right.
- The Pricing ParadoxReport
- Loyalty without the discountArticle
Case line
Text link
One proof under a pillar. Not a Case card.
Key Group, one-line result. Read the case study
Empty state
Static
No results for this filter or query. Hide when results exist. Clear filters is a Button.
No case studies match these filters.
Clear filtersProof and media
Logo strip
Static
Trusted partners, awards, or sector clients. Link a logo only if a case exists.
LogoLogoLogoLogoLogoLogo
Quote
Static
Testimonial. Lives with work. Not a testimonials page.
"The work changed how we think about growth."Dayinsure
Video 16:9
Static
Showreel, partner film, or case film. Placeholder until film exists.
Showreel
CIVD four-cell
Static
Growth Strategy frame. Dashed cells. The Open CIVD text link sits beside it, not on the cells.
CustomerWho you grow with.
InnovationWhat you offer next.
ValueWhere the economics move.
DeliveryWhether it can be executed.
Article body
Static
Long-form paragraphs on a report or article.
Forms
Work with us
Client enquire. Topic is a select, not a text box. Send is a Button.
Select a service
Email error state
Static
Show on Contact. Invalid email. Do not invent other validation copy.
Enter a valid email.
Work for us
Speculative hire. Roles stay on Careers.
Do not mix
- A Filter is not a Tag. Tags navigate. Filters toggle.
- A Tag is not a Button. Do not put tags in the header.
- A Triangle tile is not a Service card. Pillar versus buyable service.
- A CIVD cell is not a Card. The cells are a static diagram.
- A Metric box is not a Card. Numbers are not destinations.
- A listing link is not a Case card. Home All work is a Text link. Do not invent a case called More work.
- Do not call live units chips. Sidebar working notes are annotations.
Tell us about your growth challenge