Proposition Innovation
New offers and business models: loyalty, membership, subscription, direct-to-consumer
For teams who need a new offer, not only a new campaign.
Why this, now
- We need a new proposition, loyalty or membership offer
- The offer is no longer worth what we charge
- We want to go direct to consumer without breaking the brand
Two to four short paragraphs on why this matters now.
Value proposition design
What we do in this service, in plain words.
Proof
All workLoyalty propositions
How we design loyalty propositions. See Loyalty.
Membership propositions
How we design membership propositions. See Membership.
Subscription propositions
How we design subscription propositions. See Subscription.
Direct-to-consumer propositions
How we design direct-to-consumer propositions. See Direct-to-consumer.
How it works
Shape of a proposition engagement.
Related expertise
Related services
Related thinking
- The Pricing ParadoxReport
- Loyalty without the discountArticle
Tell us about your growth challenge