The reusable blocks every page is built from. One name, one shape, one interaction type per component. The sidebar on each page lists which of these it uses, by the same names.
Seven interaction types. If a rectangle cannot be named from this library, it is a random box and should not be on a page.
Ancestors link. Current page is text. Every page except Home.
Accept dismisses. Cookie policy is the text link, not the button.
First block. H1, one support line, optional eyebrow, also-known-as, who-for and metric boxes. Composes a CTA pair and, where a film exists, a Video 16:9. Service and case heroes carry an image placeholder (client layout).
Primary Button plus secondary Text link. Header Contact is the same Button.
Last enquire on the page. One line, a Button and a Text link. Careers uses Work for us.
Tell us about your growth challenge
Heading plus one to four short paragraphs. Body copy, not a card and not a box.
One to four short paragraphs. Body copy carries the keyword language the H2 promises.
A number the deck already gives. Not a card. Not clickable.
Buyable service. Grey fill, no image. Whole card goes to the service page.
Expertise problem. Outline only, no fill. Expertise hub only. Not a nav item.
Proof. Image placeholder, client, one-line result. Whole card goes to the case.
Short thinking. No grey fill, no image. Not the Offer card shape.
Open role. Outline with a top rule: location, type, hiring state.
Pillar, not a service. Three tiles plus the triangle line. Links to the pillar page or an in-page anchor. Not an Offer card.
Strategy first. Activation to deliver it. Advisors alongside.
The one listing card for thinking and case studies (client layout). Rounded frame, image on top, one primary service tag pill, title, short excerpt, a row of small uppercase secondary tags (industry or expertise), Read more link. On Our thinking the tags also drive the live tag filter.
Values and culture on Careers (client layout). Four outline cards, one value each, linking to Values and culture.
One dimension, max three, except case study heroes, which show service, industry and expertise pills so cross-linking survives (client layout). Small linked label. Not a filter.
Toggle a listing. Pill-shaped buttons, not links. More filters is also a Filter. On Our work the two groups are Industry and Service (client layout).
Listing tabs on Our thinking, in the order All, Reports, Articles, News and events (client layout). The tabs filter the grid in place and each state is a deep-linkable URL; the grid always links every item, so nothing is hidden from search.
Open positions / All on the Careers roles list (client layout). Defaults to Open positions.
The five hiring steps on Careers (client layout): Application, Interview with Partners, Case study, References, Decision.
Prospect language in. Links on the services hub. On a service page the three lines are static text.
Names only, in one row. Home Growth problems we know best. Not cards, not tags.
Compact list of links: related thinking, which of the six, engagement shapes, search hits. Title left, type right.
One proof under a pillar. Client, one-line result, Read the case study. Not a Case card.
Key Group, one-line result. Read the case study
One sentence that ends in a text link. Routes without a card.
We apply these services to the growth problems we know best. Our expertise
No results for this filter or query. Hide when results exist. Clear filters is a Button.
No case studies match these filters.
Clear filtersTrusted partners, awards, or sector clients. Link a logo only if a case exists.
Auto-scrolling client logo band on Our work (client layout). Constant speed, pauses on hover and under reduced motion. Link a logo only if a case exists.
Testimonial, attributed with name and role. Lives with work. Not a testimonials page.
"The work changed how we think about growth."Dayinsure
Case study rail (client layout): two Metric boxes and a Contact us Button, pinned on the left while the story scrolls.
Showreel, partner film, or case film. Two states: existing asset (solid frame, caption naming the film; the Home showreel / client video) or placeholder (dashed) until a film exists.
Attributed client testimony as a film on Our work (client layout). 16:9 placeholder with the speaker named beneath.
Overlay profile opened from an expert's Person card (client layout): biography, focus and a link to the full profile page, whose URL keeps working for search.
Focus, one line. Short biography, two or three lines.
Full profileGrowth Strategy frame. Dashed cells. The text link sits beside it, not on the cells.
Long-form paragraphs on a report or article.
Opening argument. Two or three sentences that set the problem.
The view we take, and why the usual response fails.
What we would do next, in brief, with a link to the relevant service.
Tell us about your growth challenge