Proposition Innovation
New offers and business models: loyalty, membership, subscription, direct-to-consumer
For teams who need a new offer, not only a new campaign.
Overview
What this service is and the value it creates, in two or three plain sentences.
Why now?
- We need a new proposition, loyalty or membership offer
- The offer is no longer worth what we charge
- We want to go direct to consumer without breaking the brand
Two to four short paragraphs on why this matters now.
How can we help you?
Every section visible on the page: real H3s, no accordion or tabsValue proposition design
What we do in this service, in plain words.
Loyalty propositions
How we design loyalty propositions. See Loyalty.
Membership propositions
How we design membership propositions. See Membership.
Subscription propositions
How we design subscription propositions. See Subscription.
Direct-to-consumer propositions
How we design direct-to-consumer propositions. See Direct-to-consumer.
Related case studies
Constant speed carousel; pauses on hoverWhy us?
Why Manifesto for this work: the team, the method, the results. Plain words, no claims we cannot prove. Our approach.
Our experts
Focus, one line. Short biography, two or three lines.
Full profileHow it works
Shape of a proposition engagement.
Related expertise
Related services
Related thinking
- The Pricing ParadoxReport
- Loyalty without the discountArticle
Tell us about your growth challenge